Keyword or algorithmic sentiment analysis simply isn’t good enough. It takes a trained human analyst to understand the slang, snark and context of social. Our sampled scoring methodology provides a 99% confidence level in sentiment analysis.
We have industry experts who serve as both analysts and account service contacts. So our clients have a set team that is there for them every step of the way.
Beyond #Hashtags and @Handles
It is easy to monitor official hashtags and social handles. But that is typically only 31% of the conversation around a particular brand or property. The rest is organic and real. So we go deeper. We search for ALL possible relevant mentions – including abbreviations, misspellings and common descriptions. Because the real conversation takes place in the space beyond your official social identifiers.